Like the panda, the bluefin tuna should be on the endangered list. But it isn't, because let's face it, it's not as cuddly as the panda. So the question is: is it fair to shower one endangered species with affection while munching down on the other? 

Year: 2012 / Agency: Ogilvy & Mather Singapore / Creative Directors: Steve Back, Eugene Cheong / Writer: Juggi Ramakrishnan / Art Directors: Richard Copping, Stuart Mills, Anthony Tham / Retouching: Procolour / Photography: Getty Images, Groovy Studio