Yihaodian: 1000 VIRTUAL STORESWork
Yihaodian: 1000 VIRTUAL STORES
We opened 1000 grocery stores for Yihaodian overnight. You could argue that they were only virtual stores, But 1000 is a big number to pull off, even for China, where they once erected a 57-story skyscraper in 19 days (I'm told it's convincing people to move in that takes a fair bit of time).
2013. Cannes Lions Silver.
Agency: Ogilvy Shanghai / CCO: Graham Fink / Creative Directors: Francis Wee, Dirk Eschenbacher, Sascha Engel, Daniel Comar Ali Grayeli / Writer: Juggi Ramakrishnan, Kweichee Lam / Art Director: Xiaoming Lai, Liwen Fan / Producer: Kevin Yeh / Client Service: Nicole Hu, Eden Wu /