ACRES: BEAR BILE FARMINGWork
ACRES: BEAR BILE FARMING
Humans are capable of some diabolical shit. And bear bile farming is right up there on that list. It's the heinous practice of draining bile through a tube from the liver of a wild bear trapped in a cage too small to allow it to even turn around. You want to know why? Because the Traditional Chinese Medicine (TCM) industry continues to market the stuff as a cure for everything from headaches to hemorrhoids. And because there are people out there completely missing the empathy gene. Even bear bile can't cure that.
2003 One Show Shortlist.
Agency: Saatchi & Saatchi Singapore / Writer: Juggi Ramakrishnan / Art Director: Simon Cox