Juggi Ramakrishnan
ACRES: BEAR BILE FARMING
Work![Acres Bear Bile Dead -](https://static.fabrik.io/1im2/ea760ffcf114c075.jpg?lossless=1&w=720&fit=max&s=a35775d42354b95dc51c85348f3fbfc5)
![Acres Bear Bile Hemorrhoid -](https://static.fabrik.io/1im2/b8128aec0d3232b4.jpg?lossless=1&w=720&fit=max&s=8de5afa98409020b5e6e9a25b4b1ceb3)
![Acres Bear Bile GallBladder -](https://static.fabrik.io/1im2/6a48c1491f2a9d17.jpg?lossless=1&w=720&fit=max&s=33bf09b4650a41e4571ba7c355009056)
ACRES: BEAR BILE FARMING
Work
Humans are capable of some diabolical shit. And bear bile farming is right up there on that list. It's the heinous practice of draining bile through a tube from the liver of a wild bear trapped in a cage too small to allow it to even turn around. You want to know why? Because the Traditional Chinese Medicine (TCM) industry continues to market the stuff as a cure for everything from headaches to hemorrhoids. And because there are people out there completely missing the empathy gene. Even bear bile can't cure that.
2003 One Show Shortlist.
Agency: Saatchi & Saatchi Singapore / Writer: Juggi Ramakrishnan / Art Director: Simon Cox