Huawei Mate-S: THE LANGUAGE OF TOUCHWork
Huawei Mate-S: THE LANGUAGE OF TOUCH
It was Huawei's first launch in Europe. And their Mate-S phone was the first to use haptic technology capable of recognizing human gestures. By gestures, I mean gently waving your hand in front of the screen like a benevolent orchestra conductor, not American Sign Language or angrily giving it the finger. Still, it was something. So we launched it as the first phone to speak the language of touch. Far fetched, you say? Well, hello? We're in advertising.
2015 campaign. Shark Dancer won a Spike and a Cannes Lion.
Agency: Ogilvy Shanghai / CCO: Graham Fink / ECD: Juggi Ramakrishnan / Copywriter: Juggi Ramakrishnan, Martin Latham / Art Director: Li Ning, QingRong / Film Production: Smuggler, RSA Films / Directors: Joshua Neale (Smuggler), Juriaan Booij (RSA Films) / Agency Producers: Charlie Macpherson, Henry Huang / Client Service: Rasjida Bouharrak, Harriet Harrison, Arthur Yu