Penguin: ESCAPE INTO A BOOKWork
Penguin: ESCAPE INTO A BOOK
To put things in context, this was conceived well before the launch of the first smartphone. Remember when people used to read?
2008 Campaign. Awarded at Cannes,
Agency: Saatchi & Saatchi Singapore / ECD: Andy Greenaway / Writer: Juggi Ramakrishnan / Art Director: Richard Copping / Photographer: Teo Studios, Corbis