Juggi Ramakrishnan
Penguin: ESCAPE INTO A BOOK
Work![Penquin Books Train -](https://static.fabrik.io/1im2/891f85f941d04d87.jpg?lossless=1&w=720&fit=max&s=a5a84ab1a89b4d7905372f415e4fe05b)
![Penquin Books BusStop -](https://static.fabrik.io/1im2/a2bf44bc8f26eb23.jpg?lossless=1&w=720&fit=max&s=6d0fab6190e51de63b8b821ff93374b3)
![Penguin Books Airport -](https://static.fabrik.io/1im2/474abd84e5c4a73d.jpg?lossless=1&w=720&fit=max&s=d0e06a965ac1f8948d3942a651566e2e)
![Penquin Books Gallery -](https://static.fabrik.io/1im2/c2e538ef6679ff0.jpg?lossless=1&w=720&fit=max&s=4cc3866e3267796c84ef7e6034797f71)
Penguin: ESCAPE INTO A BOOK
Work
To put things in context, this was conceived well before the launch of the first smartphone. Remember when people used to read?
2008 Campaign. Awarded at Cannes,
Agency: Saatchi & Saatchi Singapore / ECD: Andy Greenaway / Writer: Juggi Ramakrishnan / Art Director: Richard Copping / Photographer: Teo Studios, Corbis