Body Shop: THERE GOES THE PLANETWork
Body Shop: THERE GOES THE PLANET
I had this dream of making trash bags that would look like the Earth when they were stuffed. I figured it would give people pause when throwing stuff away. Then I really wanted to hear Carl Sagan's voice from the 'Pale Blue Dot' over footage of one of the trash bags floating in space. I'm weird, I know.
Year: 2012 / Agency: Ogilvy Singapore / Client: The Body Shop / Creative Director: Steve Back / Writer: Juggi Ramakrishnan / Art Directors: Richard Copping, Anthony Tham / Production: Alvin Chin