The Economist wanted to promote its audio version on radio. So we turned the editorial pages into songs. Beats me why they don't do this themselves, and all the time. Think about it. You wouldn't have to choose between the news and the hit music station on the commute to work. 

2011 campaign. Won a lion in Cannes. 

Agency: Ogilvy & Mather Singapore / ECD: Steve Back / Creative Team: Juggi Ramakrishnan, Richard Copping / Producer: James Brooke-Partridge / Music and Sound Design: Fuse Singapore / Account Director: Yu Lin Loh