Sony: THE POWER OF TELEVISIONWork
Sony: THE POWER OF TELEVISION
These were two films we did for Sony back at the turn of the millennium. The first is for Sony's Home Theatre. And the second is for a new TV with a high resolution screen. It was hi-res for the year 1999, mind you. The biggest file size I have for this ad is 6.1 megabytes. Today, the average selfie from an iPhone is saved at around that size. Blows my mind.
The Home Theatre film was featured on the cover of Shots magazine. The Wega film with the paranoid director won a Cannes film lion.
SONY HOME THEATRE: IF REAL LIFE WAS THIS EXCITING: Year: 2001 / Agency: Saatchi & Saatchi Singapore / ECD: Juggi Ramakrishnan / Writers: Srinath Mogeri, Juggi Ramakrishnan / Art Director: Simon Yeo / Agency Producer: Shareen Thumboo / Director: Josh Frizell / Production: Ian Gibbons / Production Company: The Girl Productions (NZ), Highlight (India)
SONY WEGA: GET READY FOR MORE DETAIL: Year: 1999 / Agency: Saatchi & Saatchi Singapore / ECD: Craig Davis / Writer: Juggi Ramakrishnan / Art Director: Edmund Choe / Agency Producer: Clodagh Li / Director: Tony Williams / Producer: Maggie Lewis- Sydney Film Company / Sound: Song Zu