"How about a picture of a dystopian world in the future where someone is describing things that were present in the past." "Hmmm, ok, but what's in the picture?" "We could show things that aren't there anymore." "I see it."

2005 campaign. Got a silver lion at Cannes and a yellow pencil at the D&AD for copywriting. 

Agency: Saatchi & Saatchi Singapore / Creative Director: Graham Kelly / Writer: Juggi Ramakrishnan / Art Director: Richard Copping / Digital Imaging: Miracle Factory / Photography: Getty Images