IKEA - THE BOOK THAT WILL CHANGE YOUR LIFEWork
IKEA - THE BOOK THAT WILL CHANGE YOUR LIFE
The story of one man who becomes a global self-help guru after he discovers that to change his life, all he needs to do is change his home. There's truth to this. However, I need to point out that it's not enough to just rearrange your existing furniture, as I did. The trick is to buy some new stuff from IKEA.
2019 Campaign. Awarded at Loeries, Dubai Lynx, and Clios.
Agency: Ogilvy Dubai / CCO: Juggi Ramakrishnan / Writer: Alok Mohan / Agency Producers: Luke Morris, Hiyam Itani / Production Company: Hanzo Films, FZE / Director: Samir Mallal / DOP: Andrij Parekh / Executive Producer: Hijaz Moosa / Line Production: Moskitos Films, Istanbul / Client Service: Tarek Shawki, Alaa Nour, Selin Al Nazer / Clients: Carla Klumpenaar, Amer Yaghi, Noha Gheith