Juggi Ramakrishnan
Aware: NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
Work![Aware_livingRoom-2 -](https://static.fabrik.io/1im2/65bad7fd37f4a0a0.jpg?lossless=1&w=720&fit=max&s=b2ad431a695f26bb495a82a4022cc804)
![Aware_Kitchen-2 -](https://static.fabrik.io/1im2/a401d41c34b8fb21.jpg?lossless=1&w=720&fit=max&s=d7fdca975bdccaef6ff888e38b8ca9ca)
![Aware_Bedroom-2 -](https://static.fabrik.io/1im2/bd2e76797b526d53.jpg?lossless=1&w=720&fit=max&s=0ad0c86c59b0a9b7efb758abaedd20f0)
Aware: NO CHILD SHOULD HAVE TO LIVE WITH A MONSTER
Work
AWARE wanted a campaign to encourage people to report domestic violence. After a bit of thinking, we decided there was a fresher angle in showing the emotional impact of domestic violence on other people in the same household. From there to narrating the thoughts of kids who live with monsters wasn't a huge leap.
2005 Campaign. Featured in the D&AD, and The Copy Book.
Agency: Saatchi & Saatchi Singapore / ECD: Andy Greenaway / Writers: Juggi Ramakrishnan, Justine Lee / Art Directors: Jae Soh, Richard Copping, Robin Tan / Photographer: Jeremy Wong