AWARE wanted a campaign to encourage people to report domestic violence. After a bit of thinking, we decided there was a fresher angle in showing the emotional impact of domestic violence on other people in the same household. From there to narrating the thoughts of kids who live with monsters wasn't a huge leap. 

2005 Campaign. Featured in the D&AD, and The Copy Book.

Agency: Saatchi & Saatchi Singapore / ECD: Andy Greenaway / Writers: Juggi Ramakrishnan, Justine Lee / Art Directors: Jae Soh, Richard Copping, Robin Tan / Photographer: Jeremy Wong