Yili Milk asked us to come up with ads (as part of their mothers' welfare campaign) encouraging commuters to offer their seats to pregnant women. People unfamiliar with Beijing will not understand why this might be necessary. "You're saying people don't get up for pregnant women?" No, well, yes, sure, they sometimes do. But only if she falls right on top of them and manages to make eye contact. 

Year: 2014 / Agency: Ogilvy & Mather Beijing / CCO: Graham Fink / ECD: Juggi Ramakrishnan / CD: Shiyang He, Nutchanan Chiaphanumas / Art Director: Shiyang He, Hongbin Bao, Shujie Qi / Copywriter: Nutchanan Chiaphanumas, Juggi Ramakrishnan / Illustrator: Feng (Exposure VFX) Murphy Song (Exposure VFX) / Business Director: Anne Yu