Why are IKEA stores always miles away from where you live? That's a good question, but I'm afraid it's outside the scope of this short write-up. Let's focus instead on how we gave customers an incentive to make the long trips to those stores. Essentially, we bribed them by offering to convert the time they spent on the road into money. 

2020 Campaign. Gold at Cannes. a Silver and three Bronzes at LIA. Also awarded at D&AD, Clios, One Show, Dubai Lynx, and the Loeries. 

Agency: Ogilvy Dubai / CCO: Juggi Ramakrishnan / CD: Youssef Gadallah / Creatives: Nicolás López, Fernando Montero / Producers: Amin Soltani, Ann Vaas, Rajaa Chami / Production House: Goldmine Films / Client Service: Hadi Ballout, Preeti Hothi, Alaa Nour / Clients: Carla Klumpenaar, Amer Yaghi, Noha Gheith, Binita Chowdhury