Spanish telenovelas (dubbed in Arabic and involving generous amounts of weeping, door-slamming and yelling back and forth), are big in the Middle East. So we produced a bunch of these mini family drama episodes, each with a happy IKEA ending. 

2019 campaign. Gold winner at Dubai Lynx. 

Agency: Ogilvy Dubai / CCO: Juggi Ramakrishnan / CDs: Youssef Gadallah, Juliana Parasensico / Writers: Rana Khairy, Maya Elkai, Stella Parkes / Art Director: Moemen El Siwi / Producer: Luke Morris / Director: Omar Hilal / Production Company: Bigfoot Films / Client Service: Tarek Shawki, Ami Popat, Maged El Wakeel / Clients: Carla Klumpenaar, Amr Yaghi, Biniti Chowdhury