It all started with the insight that we don't really deserve dogs. We, as in the human race, not me and my then art partner, Richie, in particular. Anyway, we chewed on that idea for a few weeks and ended up here. 

2007 Campaign. Won a gold lion in Cannes. 

Agency: Saatchi & Saatchi Singapore / ECD: Andy Greenaway / Writer: Juggi Ramakrishnan / Art Directors: Richard Copping, Ronojoy Ghosh / Photographer: Jeremy Wong / Illustrators: Richard Copping, Ronojoy Ghosh, Niharika Hukku