The link between animal abuse and domestic violence wasn't well known in the nineties. Writing these ads required plenty of digging around on the internet, which was also adolescent and awkward at that time. 

1997 campaign. Awarded at the D&AD. 

Agency: Saatchi & Saatchi Singapore / ECD: David Droga / Writer: Juggi Ramakrishnan / Art Director: Edmund Choe