IKEA Sustainable Products Range: MAMA BEARWork
IKEA Sustainable Products Range: MAMA BEAR
IKEA has a wide range of sustainable products, which include energy-saving bulbs, water-saving taps and food-saving jars. Our idea was to promote these thoughtful items as 'just what nature would have ordered', assuming nature were a mutant bear with opposable thumbs inhabiting a villa in Dubai.
Year: 2021 / Agency: Ogilvy Dubai / CCO: Juggi Ramakrishnan / Creatives: Gautam Rao, Alok Mohan / Producer: Rajaa Chami / Production: Truffle / Director: Amr Haddad / Client Service: Hadi Ballout, Alaa Nour / Clients: Carla Klumpenaar, Binita Chowdhury, Dina AlSahhar /