To sell IKEA's outdoor furniture, we created a news channel with the latest updates from the outdoors. I wonder if there's a market for this channel to exist for real. I could watch news about squirrels, bugs and camels all day, but maybe that's just me. 

Year: 2020 / Agency: Ogilvy Dubai / CCO: Juggi Ramakrishnan / CD: Gautam Wadher / Writers: Alok Mohan, Juggi Ramakrishnan, Fernando Montero / Art Directors: Gautam Wadher, Nicólas López / Producer: Brence Dsa / Directors: Juggi Ramakrishnan, Neelay Shah / Production Company: Deja Vu / Client Service: Hadi Ballout, Alaa Nour, Haya Dajani / Social Team: Nour Safeih, Stephani Mukherjee, Carrol D'souza, Lara Gammoh, Tareq Al Tamimi / Clients: Carla Klumpenaar, Amr Yaghi, Binita Chowdhury, Noha Gheith