SPCA: PROMISES, PROMISESWork
SPCA: PROMISES, PROMISES
Dogs with signs. At the time, we just thought it was silly but cute. Never expected it to win Gold at Cannes. I've been trying to add cute dogs to other projects ever since.
Year: 1996 / Agency: Saatchi & Saatchi Singapore / ECD: David Droga / Writer: Juggi Ramakrishnan / Art Director: Edmund Choe